Martha Medina

Dr. Martha Medina is President of L&E Avanti, LLC, an international business consulting firm that helps companies successfully expand into global markets through strategic international sales, market-entry planning, regulatory coordination, distributor development, and export logistics. She helps businesses build practical, sustainable international growth strategies while connecting products, partners, and opportunities across global markets. With more than 20 years of experience in the dietary supplement and personal care industries, Martha brings a unique combination of scientific, quality, regulatory, and commercial expertise to international business development. Her career has included leadership roles in Research & Development, Quality Assurance, Quality Control, and International Sales, most recently serving as Vice President of International Sales at 21st Century HealthCare, Inc., where she led international commercial strategy and developed extensive experience in global sales, market registration, distributor relationships, and international logistics.

Throughout her career, Martha has successfully led and supported the registration, export, and market entry of dietary supplements in countries around the world, with targeted experience in the Middle East, Eastern Europe, Asia, Africa, and Latin America. Her expertise includes international market expansion, distributor development and management, market-entry feasibility, regulatory project coordination, global pricing strategy, and international logistics. She has managed the successful movement of products into more than 40 countries and has built long-standing relationships with international partners across diverse markets.

Born and raised in Mexico, Martha holds a Ph.D. and M.S. in Biochemistry from Arizona State University and an M.B.A. from the Monterrey Institute of Technology (ITESM) in Mexico. She has presented her doctoral research at international conferences and has published several journal articles and a book chapter. Her scientific background, combined with her commercial leadership experience, multilingual and international upbringing and global business perspective, allows her to serve as a trusted strategic partner for companies seeking to successfully navigate the complexities of international expansion. She is trilingual in English, Spanish, and French.

Martha is the Co-Chair of the Marketing and Communications Committee on the AzDEC, and she also serves on the Advisory Board for the Global Chamber® Phoenix Chapter. She is committed to Arizona’s international trade community and helping Arizona companies strengthen their global competitiveness and expand their presence in international markets. She is also passionate about fostering a global mindset in the next generation, as she believes global awareness should begin at an early age. She has helped create connections and partnerships between the local elementary schools, Thunderbird School of Global Management and the AzDEC, to introduce young students to global perspectives and opportunities.